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Domestic Sales (The BUD Fund)

What is the BUD Fund ?

“Dedicated Fund on Branding, Upgrading and Domestic Sales” (the BUD Fund) aims to
provide funding support to assist Hong Kong enterprises in exploring and developing the
Mainland China market and he ASEAN markets through developing brands, upgrading and
restructuring operations and promoting domestic sales in the Mainland.

What is the funding amount?

Funding will be provided on a matching basis, the Government will cover a maximum of 50% of
the total approved project cost and the enterprise has to contribute no less than 50% of the
total approved project cost.

The cumulative funding ceiling per enterprise under the “Mainland Programme” is
HK$1,000,000 while the cumulative funding ceiling per enterprise under the “ASEAN
Programme” is HK$1,000,000. (Including audit fee).

Which countries are included?

Countries Included

Mainland, Macau, Brunei, Cambodia, Indonesia, Laos, Malaysia,
Myanmar,Philippines, Singapore, Thailand and Vietnam, Australia,
Chile, Iceland, Liechtenstein, Norway, Switzerland, Georgia and
New Zealand

Japan and Korea

Phase 1 (Included)

Phase 2
(2022 Season One)

Austria, Belgium-Luxembourg Economic Union, Denmark, Finland,
France, Germany, Italy, Mexico, the Netherlands, Sweden and the
United Kingdom

Phase 3
(2022 Season Two)

Kuwait and United Arab Emirates

Application Timeline

Submit the

Offer Letter

Required documents

Panel Confirmation

Granted Funding

Granted Funding

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1 Month

3 Month

Experienced and Professional Team

We create stories that give
meaning to your brand. We
revamp your brand to create new ways to market your brand to discover endless opportunities.


Branding and
Marketing Strategies

We provide comprehensive
analysis of financial status and develop various financial planning plans.


MPF and
Financial Planning

From design to execution, we
help your brand to develop a
new and unique image.


Brand Image

Creating content that is specific for your business so social media users can find your content engaging and relatable.


Content Marketing

From design to execution, we help developing new product and
manage OEM, ODM, OBM.


Product Design
and manufacture

We provide one-stop service for exhibition planning. We have participated in over 400 exhibiton in Hk, Mainland and Overseas.


Exhibition Experience

BUD Funding
Q And A

Funded Project


New Department Set Up
(400K Max)

New HK/ Local Employee
(1000K Max)

Machine and Equipment
(1400K Max)

Online Promotion
(1000K Max)

Website Set Up/ Revamp
(100K Max)

 Apps Development
(1000K Max)

Online Shop

Product Design and Manufactures


Product Mock Up
(600K Max)

(400K Max)


Digital Marketing
Plan For China Market

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01 Applying for a mainland            approved TikTok Ad account


02 TikTok account opening


03 Account Settings


04 Video production


05 TikTok marketing and ad           management


06 Data Analysis



Includes the following:



Includes the following:

01 Applying for a mainland 

    approved WeChat Page


02 Account Settings and



03 Content Writing and Marketing


04 Graphic Design for Moments

     Data Analysis 


05 WeChat pay set up


06 WeChat store set up


07 App and WeChat website 




Includes the following:

01 Open an account for Baidu


02 Account Settings and       


03 Content Writing and           


04 Data Analysis


05 A minimum of 20-30               keywords


06 Keyword Optimisation

Contact Us

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